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Generate a secure API key to connect SERPtag with MCP, the REST API, and third-party integrations. Your API key authenticates every request made to SERPtag. The same key can be used for the SERPtag MCP Server, the SERPtag REST API, and future integrations. Required plan: Agency or Enterprise

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Before You Begin

Before creating an API key, make sure you:
  • Have an active Agency or Enterprise subscription.
  • Are signed in to your SERPtag account.
  • Have permission to manage API keys.
Note API keys provide access to your account data. Never share them publicly or commit them to Git repositories.

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Step 1 — Open the API Keys Page

Sign in to your SERPtag dashboard and open the API Keys section.
  1. Sign in to your SERPtag account.
  2. Open Settings.
  3. Select API Details.
  4. Click API Keys.

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Step 2 — Generate a New API Key

Click Generate New API Key. Give your key a descriptive name so you can easily recognise it later. Examples include:
  • Cursor MCP
  • Claude Desktop
  • VS Code
  • Production API
  • Development

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Step 3 — Copy Your API Key

Once the key has been generated, copy it immediately. It will look similar to:
Important You will only see the complete API key once. After leaving this page, the dashboard will only display a masked version for security reasons.
After copying your key, click I have saved my key.

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Using Your API Key

Your API key is used differently depending on how you connect to SERPtag.

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Direct HTTP (Cursor)

Include your key in the Authorization header.

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npm Bridge (Claude Desktop, VS Code)

Set your key using the environment variable below.

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API Key Best Practices

To keep your account secure, we recommend following these best practices.
  • Never share your API key publicly.
  • Never include API keys in Git repositories.
  • Store keys using environment variables whenever possible.
  • Create separate keys for production and development environments.
  • Revoke unused keys immediately.

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Limits

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Lost Your API Key?

If you’ve lost your API key, it cannot be recovered. Simply:
  1. Revoke the existing key.
  2. Generate a new API key.
  3. Update your MCP configuration or API integration with the new value.

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Common Questions

Can I use the same API key for MCP and the REST API? Yes. A single API key works with both the SERPtag MCP Server and the REST API. Can I have multiple API keys? Currently, each account supports one active API key. If you need a new key, revoke the existing one before generating another. Can I view my API key again later? No. For security reasons, the full API key is only displayed once when it is created.

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What’s Next?

Now that you have an API key, you’re ready to connect SERPtag to your AI assistant. Continue to Install SERPtag MCP to configure Cursor, Claude Desktop, VS Code, Windsurf, and other supported AI tools.